Creating an Effective Corporate Video: A Step-By-Step Guide to Pre-Production, Production, and Post-Production
Each phase is integral to the success of a corporate video, and requires careful planning and execution. This corporate video production guide will take you step-by-step through the process of creating an effective corporate video from start to finish.
Pre-Production: Planning Your Corporate Video
The pre-production phase is arguably the most important step in creating an effective corporate video. It’s during this stage that you decide what your message will be, who your target audience is, and how best to achieve your corporate video production goals.
Define Your Goals: Before you can even begin planning for production, it’s essential that you define exactly what it is that you want to accomplish with this video. Are you looking to increase brand awareness? Sell a product or corporate video production service? Educate employees on safety procedures or introduce a new initiative? Once your goals are clear, it will become easier for everyone involved in the project to work towards them throughout each stage of production.
Identify Your Audience: Knowing who your target audience is makes it easier for everyone involved in pre-production and production stages to tailor content specifically towards them – helping ensure maximum engagement with viewers upon completion of the project. This could include demographics such as age range, gender, location – even lifestyle choices like hobbies or corporate video production interests can help determine which type of content might be more appealing to viewers than others when choosing visuals or music choices later down the line during post-production.. Knowing exactly who this video was made for helps build a stronger connection between them and whatever message they should take away from watching it once complete..
Storyboard & Scripting: A storyboard provides visual references for each scene within a video as well as establishing which types of shots are needed (close ups vs wide shots), transitions used between scenes (dissolves vs wipes etc), audio tracks (voice over narration etc). A script serves as written documentation outlining each scene within its entirety including dialogue spoken by actors/actresses if applicable; its purpose being not only provide structure but also create consistency throughout all aspects of production ensuring everything stays on track before reaching post-production stage.. This allows everyone involved - producers, directors etc - understand what corporate video production needs done before cameras even begin rolling so no time (or money) wasted due costly mistakes made after filming has already started..
Gather Resources & Personnel: Once all basics have been planned out it's time to get hands dirty finding resources necessary to create a successful end product desired... Depending on the type/size of the project budget there may need to procure equipment such as casting actors and actresses crew members use during film day(s); some don’t require any additional staff beyond yourself if keeping things simple enough manage alone! When gathering necessary personnel make sure they have corporate video production skills required for the job ahead so no time is spent trying to teach people ropes while the clock is ticking!. Additionally researching online portals where royalty free footage/music available makes life much easier cutting costs associated buying copyrighted material outright!
Previsualize & Rehearse: Once all elements come together begins the process of actually turning an idea into reality... While still in pre-production stages, it is important to visualise the entire project prior to actually beginning shooting; key here is making sure everything runs smoothly once cameras start rolling, meaning less takes means less wasted effort money for both beneficial parties! Rehearsals also benefit those working front camera understand their corporate video production roles better when actual shoot date arrives thus remaining organised efficiently!
Production: Shooting Your Corporate Video
The production phase refers to physical shooting footage that goes into making up the final end product. During this process every last detail should be planned out in order to ensure smooth sailing from start to finish!.
Location: Choosing right location go long way towards setting mood tone entire piece being filmed adding realism believability overall feel story being told view audiences perspective. Factors considered here include lighting access, corporate video production transportation availability, noise pollution level, size of the area itself, and facilitating whatever activity taking place ei training seminar speech presentation etc. Make sure to keep these in mind prior to committing particular space or risk poor quality images coming across amateurish instead polished professional ones desired.
Cameras & Gear: As far actual shooting goes, having the right tools to do the corporate video production job makes a huge difference in the final result. Professional filmmakers use range different digital camera models depending individual preferences budget size however newer DSLR models offer great bang buck quality considering ease portability they bring table allowing capture wider range angles shots without any extra hassle. Of course depending on type filming either handheld rigs, tripods, steadicams may need to be employed to capture smoother motion footage. Additionally look into accessories lenses microphones stabilisers filters monitors drones other items enhance overall experience give better chance succeeding within parameters set earlier.
Lighting & Sound: Aside from getting good audio visuals, another aspect greatly overlooked is oftentimes forgotten about come times lighting sound effects. Adequate amount of light always brings out the best colours, tones well, depth contrast and realism feeling footage usually achieved second layer professionally placed lights. The same corporate video production rule applies to sound effects editing adding background noises ambiance helps draw attention to certain elements and further engage viewer experience. Also check into hiring experienced sound engineers to handle recording dialogues onsite since lip movements must correspond to words heard in order to maintain continuity throughout the entire piece.
Post Production Editing Processes: Now comes the hardest yet most rewarding part of creating corporate videos; Post Production Editing. During this stage several processes combine together to weave a visual masterpiece worthy of showing the world. Here look into various software programs used to edit splice clips together in Adobe Premiere, Final Cut Pro X, Avid Media Composer, Vegas Pro, Davinci Resolve, Lightworks, After Effects, Corel VideoStudio among many others. These corporate video production tools allow the user to fine tune, adjust colour saturation, tweak contrast levels, adjust white balance brightness values, and apply special effects titles captions among numerous tasks performed cleanly accurately. After basic editing, chopping up pieces completely, finally moving onto the next step.
Delivery Formats And Distribution Strategies: Last but certainly least comes corporate video production moment sharing work world wide web. Depending on the purpose length format chosen, streaming platform number users vary greatly. One company chooses host files themselves versus using third party services like Vimeo, YouTube, Wistia, Brightcove among others .. Both options offer advantages and disadvantages depending on specific needs the company wants to reach out to public private businesses alike so make sure research beforehand establishes delivery format distribution strategy suits particular situation best. With above mentioned pieces puzzle place now ready showcase proudly share finalised version masterpiece created putting together pieces discussed earlier!